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EVALISE SALAS

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ABOUT ME

Born and raised in New York City, I started working at local coffee shops to put myself through college. I balanced a full-time work and study schedule until I was offered an opportunity to become a general manager. I shelved my degree and equipped myself with an enormous amount of experience operating and managing a small chain of businesses.

After spending a couple of years at my company, I decided it was time to expand my skill set. I transitioned to consultation work, to help other coffee shops to optimize their operations, hire and train staff, and assist owners with management and marketing responsibilities.

When I returned to school, I wanted to finish my degree and learn about the fundamentals of marketing and management. I've always had a strong desire to be inventive and creative; like developing interesting concepts, menu items, and designs. I love to challenge myself and learn new ways to express my work.


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MY EXPERIENCE

Background & Expertise

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 2021 - Present

STATION MANAGER & MANAGEMENT TRAINEE

Participated in Enterprise  Holdings' competitive 
Management Trainee program teaching the foundations of growing, managing, and operating a business in all facets. Gameplan daily operations, budgeting, and forecasting for future market trends; servicing and marketing to our local and national corporate accounts; leading employees through growth and extensive training, utilizing a multitude of computer platforms to conduct our business, and delivering memorable and excellent customer service.

2016-2019

BUSINESS CONSULTANT & MANAGER

Served as a liaison between small business owners and their clientele. Curating inspiring marketing strategies to engage local community and increase profitability. Developing innovative promotions and catering events to boost sales. Researching market trends and competitor practices to meet customer expectations and needs.

2017-2019

FREELANCE BARISTA & TRAINER

Picking up shifts at various independently owned cafes around the city. Teaching foundational knowledge about coffee, brewing, and creating latte art. Working with different levels of skilled service workers to make them inspired, confident and consistent in delivering their own coffee brewing experience to customers.

2012-2016

GENERAL MANAGER & HR

Experience supervising various levels of employees and departments within the cafés and roastery. Maintaining quality store operations and customer service procedures. Sole command over day-to-day business operations. Managed administrative work, payroll and hiring services, operations and supply management, as well as training and continued education.

2010-2013

BARISTA & CASHIER

Learning the fundamentals of coffee and brewing. Delivering dependable and efficient customer service. Ensuring the upkeep of the store and that it aligns with DoH requirements. Responsible for cash handling, primary key holding, upholding day-to-day operations and procedures. Utilized my flexibility, time-management, and problem solving skills everyday.

2009-2010

GALLERY WORK & INTERNSHIP

Working in conjunction with the Museum of Modern Art to create content for student gallery space and conduct research about museum experience. Subsequently working on another independent gallery project with my instructor from the MoMA.

MY EDUCATION

What I’ve Learned

2017-2020

BA IN BUSINESS COMMUNICATIONS & JOURNALISM

Baruch College

Magma Cum Laude

Member of National Society of Leadership & Success 

Honor's Member of Sigma Alpha Delta 

GPA: 3.8

2011-2013

AA IN ENGLISH WRITING & LITERATURE

Laguardia Community College

Honor’s Member of Society Phi Theta Kappa 

GPA: 3.8

Home: Education

MY SKILLS

What I Do

Two Pens on Notebook

IN-PROGRESS

HTML & CSS

Photoshop CC

Chinese Mandarin

Laptop

MANAGEMENT & HR

Leading and supervising employees 

Addressed talent needs and training

Maintained inventory & resource use

Curated scheduling systems

Administered payroll practices

Developed marketing strategies


Keyboard and Mouse

COMPUTER PROGRAMS

Microsoft Office
Google Suite
Photoshop CC
Premiere

Home: Skills
Notepad on Desk

MY PROJECTS

Home: Projects

MULTIMEDIA JOURNALISM

A journalism project based on a small business of our interest. I conducted an interview with Operations Manager, Melissa Houghtalin of Boris & Horton's to find out more about the first-ever dog-friendly cafe in NYC. I captured this video with a Canon Rebel T6 and edited it on Adobe Premiere.

Thank you for your visit!

感谢您的光临

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LET’S CONNECT

I’d love to hear from you.

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